It is curious to me, that people underestimate the value of professional management; it seems very clear to me that management is a most complex undertaking and requires a set of skills to execute with. When you are a carpenter, you understand the skills of carpentry as they apply to building a box, garage, home, or skyscraper. So too, when you understand the professional management, you understand how to apply management skill to any task – professional management is the process of leading and directing an organisation, there is no requirement to be a carpenter to run a construction company, one needs to understand management to run a company. It is conceivable to be both a carpenter and a professional manager, as I am, it is just unnecessary. If you are a carpenter contemplating starting a construction company, it is wise to invest the time to understand professional management, as it often the case management skills are lacking in business startups.
I define professional management as the deployment of financial, human and physical resources toward an intended end. Here the core competency is absent any physical constraint and is absent any core competency related to actuation, it is purely, the collection and understanding of data related to actuation. The key here is a global view, what is the opportunity, what is the capital required, and who can do it. It is when people in this space migrate to actuation that bad things happen, unless the undertaking is at a scale that permits the full managerial and occupational space to occupied by one person; the name for people in this circumstance is artisan.
In business, the leadership in professional management is defining the opportunity and deploying assets to arrive at the targeted outcome. Opportunity can be a new or an adjunctive business model. Professional management, in its purest form, is really the processing of information through garnered talent. Professional management is a cross disciplinary exercise, so the ability to absorb new data, to assess functionality, to design the interface with market are all that is required. Finally, professional management forms the organization - the structure, the culture and the perception of the organization in society at large.