Professional Management - DEFINED
It is curious to me, that people underestimate the value of
professional management; it seems very clear to me that management is a most
complex undertaking and requires a set of skills to execute with. When you are
a carpenter, you understand the skills of carpentry as they apply to building a
box, garage, home, or skyscraper. So too, when you understand the professional
management, you understand how to apply management skills to any task –
professional management is the process of leading and directing an organization,
there is no requirement to be a carpenter to run a construction company, one
needs to understand management to run a company. It is conceivable to be both a
carpenter and a professional manager, as I am, it is just unnecessary. If you
are a carpenter contemplating starting a construction company, it is wise to
invest the time to understand professional management, as is often the case, management skills are lacking in business startups.
I define professional management as the deployment of
financial, human and physical resources toward an intended end. Here the core competency
is absent any physical constraint and is absent any core competency related to actuation,
it is purely, the collection and understanding of data related to actuation.
The key here is a global view, what is the opportunity, what is the capital required,
and who can do it. It is when people in this space migrate to actuation that
bad things happen unless the undertaking is at a scale that permits the full managerial
and occupational space to be occupied by one person; the name for people in this
circumstance is an artisan.
In business, the leadership in professional management is
defining the opportunity and deploying assets to arrive at the targeted
outcome. Opportunities can be a new or an adjunctive business model. Professional
management, in its purest form, is really the processing of information through
garnered talent. Professional management is a cross-disciplinary exercise, so
the ability to absorb new data, to assess functionality, to design the
interface with the market is all that is required. Finally, professional management forms
the organization - the structure, the culture and the perception of the organization
in society at large.
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